Thanks in part to some recent acquisitions, InMobi has been expanding its services for mobile developers. Its latest feature is something called the Lifetime Value Platform, which will help developers divide their audience into different segments and customize the experience accordingly ? in InMobi's words, it's going to be "democratizing the understanding of user behavior." As for how the LTVP compares to the many other mobile app analytics and messaging services (for example, not only does Urban Airship offer messaging infrastructure, it also announced audience segmentation earlier this year), an InMobi spokesperson argued, "Unlike other products in the market which just stop at providing analytics, this platform enables developers to understand their users and deliver targeted actions in real time, without having to resubmit the app to the App Store."Source: http://feedproxy.google.com/~r/Techcrunch/~3/wyoJfKi67x8/
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